Facebook Ads and Google AdWords are two effective promotional networks. Knowing how each one works in general will help you decide which advertising platform is best for your bottom line. Prior to looking at the different strong points and highlights of Facebook (FB) Ads and Google AdWords, it is important to recognize the key differences, as well as the strengths and weaknesses between the two.
Facebook Ads (Paid Social)
One could look at Facebook Ads as an example of paid social or as a way of advertising on a social platform. Facebook has more than 1.65 billion active monthly users and this places FB in a very competitive and possibly very profitable element of many businesses’ digital advertising strategies.
While marketing on Facebook might be viewed as being like Google AdWords, simply because they both use the Internet as advertising platform, is where the similarities end. Unlike paid search, which assists companies in locating new clients by the use of keywords key terms, paid social helps users find businesses based on their interests and online behavior.
When it comes to the primary difference between Facebook Ads and Google AdWords, one way to view it is that Facebook helps new customers locate your business, while Google AdWords helps you find new customers.
Google AdWords (Paid Search)
As many may very well know, Google AdWords is the biggest and most popular PPC advertising platform in the world. Google AdWords has become so broadly used that it is referred to as paid search.
Paid search places emphasis on targeted keywords as well as text-based marketing. For example, marketers bid on keywords (e.g., certain words and phrases entered by Google users into search queries), with the expectation that their advertisements will get shown in conjunction with search results. Every time a user clicks on an ad, the advertiser is charged a fee, hence the name pay-per-click (PPC) advertising. PPC bidding or offering is a multifaceted subject matter, and therefore beyond the scope of this article. In simple terms, PPC is where users pay for the ability to locate new clients based on the keywords and search terms they enter into Google’s search engine.
The aforementioned are just a few differences between Google AdWords and Facebook Ads. Now let’s take a look at some of their strong points of each platform and see how these online marketing tools can be leveraged effectively.
The Strengths and Advantages of Facebook Ads
Likened to Google AdWords, Facebook Ads is the bold novice, actually, in effect, FB has been honing and developing its advertising platform for a number of years. At present, FB Ads is an innovator in the domain of paid social and has developed into a vital function of numerous businesses’ digital advertising tactics.
Unmatched Audience Level
- unLike Google AdWords, Facebook has approximately 1.55 BILLION monthly active users.
- Facebook has no rival when it comes to the magnitude of its users.
- Its true strength lies in the prospective level that marketers can target FB users in other words, real people.
- People share things about their lives on Facebook (e.g., weddings, birth, death of loved ones, funny situations, business, etc.).
- Facebook is used as a search engine, giving marketers advertisers a unique opportunity to tailor ad messages
- Gives marketers the ability to create look-a-like audiences
- It’s a way for advertisers to connect with their ideal customer.
- Facebook ads are powerfully visual (a key selling point to various marketers).
- Facebook is constantly evaluating how it can offer advertisers a superior marketing platform and users a satisfying, rewarding online experience.
Amazing Return on Investment (ROI)
- Facebook Ads have a great return on investment because it allows savvy advertisers a way to stretch a limited ad budget on its platform.
- Facebook advertising is affordable (e.g., $5 ads)
The Strengths and Advantages of Google AdWords
Google is considered the actual leader in online advertising along with being the most popular and As the world’s most popular and extensively utilized search engine in the world. It boasts of approximately 3.5 billion search queries every day. Google offers advertisers access to an unprecedented and unequaled potential audience of users who are actively looking for goods and services.
The Google Display Network, which offers advertisers more visual ads such as banners, spans approximately 98% of the World Wide Web, making it a great choice for advertisers who want to accomplish marketing goals that aren’t necessarily as conversion-driven as those of PPC ads, such as raising brand awareness.
A Vast Audience
- Huge outreach (e.g., handles approx. 40 thousand search inquiries per second which = 1.2 trillion searches per year
- Google is in a class by itself. no other search engine can offer the potential audience that Google can. This vast potential source of prospective customers alone makes Google an excellent addition to your digital marketing strategy, but when combined with Google’s increasingly accurate search results, it’s easy to see why AdWords is the most popular and widely used PPC platform in the world.
A Level Playing Field
- Google AdWords concentrates on the quality and relevance of ads.
- The more relevant an ad is to the user, the better the experience
- Intelligent marketers optimize their high-quality and relevant ads to the point where they hardly ever have to bid as highly as sellers with inferior quality ads.
- Certain metrics are more significant to Google in its assessment of quality and importance than others (e.g., click-through rate, is more of a dependable sign of an ad’s total value and influence).
A Wide Range of Ad Formats
- Ad extensions, sitelinks, social proofing (e.g., user reviews, location targeting, Shopping ads, etc.) have been made available to marketers.
- Advertisers are able to customize their ads according to their specific audience, therefore giving your ads much more appeal.
- Google is constantly executing new ad formats and features, additionally allowing promoters to acquire new audiences and drive new business.
Facebook Ads are about getting individuals talking about your organization or business to the friends in their circles. FB concentrates on WOM (word-of-mouth marketing). There’s nothing like personal experience and sharing it with others. Facebook Ads will not assist you in selling, but will also help you develop a cooperative affiliation with your client.
However, Google AdWords works best when someone is in research mode. When a person looks for a keyword on Google, the top outcomes will most likely be advertisements linked to the individual’s inquiry. As such, you will only reach those who are searching.
Which advertising platform works best for you? Please share your experience with us in the comments section below.
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