Trust is one of the most important elements in marketing.
Trust can’t be established quickly or through gimmicks. Companies that have lost consumer trust — you know the ones — know this all too well.
Before customers make a purchase from you, they need to be able to trust you.
They need to trust that your messages are accurate, that what you’re selling matches up to what you say it is and that if anything goes wrong with the transaction, you’ll support them.