Terms like B2C and B2B, meaning business to consumer and business to business, are thrown around a lot when it comes to business relations. There are entire courses and camps dedicated to teaching you the foolproof ways to handle any customer, or any business interaction that you might have to face, and most employ special techniques and step by step processes.
Do you know what businesses and consumers are? They’re people. You pass people on the street every single day, and they’re not all wired to react to a special ten steps, or five steps, or that technique you payed $200 to learn. There is no B2B or B2C or E2F2G. There is only H2H, human to human, and if you can talk openly and honestly with the people you’re looking to do business with, whether it’s other companies or your consumers, you can form the lasting relationships that will help you to grow.
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Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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