Recent surveys have shown that most marketers are planning to double, if not triple their net spending on social media in the coming 5 to 10 years. Unfortunately, most of these chief marketing officers (CMOs) or small business owners are not ready to face the challenge ahead since they aren’t prepared to manage problems associated with social media. This discrepancy shows an important factor, that is, even though these marketers are ready to double their spending, they are totally uncertain about their management, approaches, and incorporation into social media. I always say everyone is on facebook, but not everyone can Facebook.
Despite the many suggestions that have been made about fixing social media strategies, the following are the surest ways to do that if you are a chief marketing officer or small business that wants to shine above the rest. The first step is to define your status quo. It is important to be able to identify both your business’ goals and target market. Additionally, as a marketer, you should consider your industry, present performance of your brand and the existing traditional marketing campaigns for the product and its fellow competitors.
Secondly, it is important to pay attention to your target audience. This part is majorly played by social media. Evidently, brands can’t really talk for themselves all over the social media. So as, a marketer, this is where you come in. For a successful strategy, closely define who you really want to listen to and eventually connect with. The question of whether if you are targeting children, grown ups or even senior executives should be answered first. This information is readily available on simple analytics tools such as Google before you opt for secondary research using tools such as Edison Research among others. Know your customer. This makes it easy to create content that resonate with your target audience.
Also, it is advisable to craft social media content that attracts attention, resulting to engagements. Knowing what your target audience is looking for is the firsts step towards creating articles or something that can entertain them or even a valuable message or short video that can make people share it, expanding your audience.
Finally, bond your marketing goals to all social media to key performance indicators (KPIs). KPIs are important in creating awareness such as unique and famous websites visits that are often referred from social media content. for this, use www.similarweb.com as a tool.
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Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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