Let The Audience Boo You
The pressure to provide your customers with the best content is admirable, but you have to accept the fact that not every idea you put out will go over as well as you would like. Big companies with even bigger budgets can afford to do tests and trials runs that cost thousands of dollars, but new and small scale businesses just can’t afford that level of assessment.
But they don’t need to. Customers are just as vocal and honest about what they want, whether it’s buying a house, or a piece of candy. It costs nothing to make a post or a tweet asking your followers if they would like a particular new product, or if one service would be preferred over another, or not at all. There will be times when you don’t need customer input going forward, but when you’re experimenting with ideas to see which one sticks, and you’re unsure of which direction to take, you can’t go wrong if you let the market decide. They are the ones buying the products anyway.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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