Your Biggest Competition
Who do you consider your biggest competition? Is it another business? Another brand? Another person? Why is that? Is it because you’re both trying to appeal to the same audience? Is it because their brand seems to be growing at a faster rate? Maybe it’s because you started out trying to emulate them, but now you’re looking to surpass them.
The problem with seeing others as your competition and measuring your successes and your failures against them, is that ultimately you are being driven by the wrong motives. Instead of focusing on ways to grow your business, and even forming long term partnerships, you’ll be constantly thinking in terms of how to one up your competition.
There is only one person you should be competing with, and that’s yourself. Challenge yourself to be a better you than you were yesterday, and don’t let the shine of your successes be dulled because of the time you wasted comparing it to others’.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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