Nothing you put on the internet ever really gets deleted, and as a business, you always need to take this into account. Once you post something on a public platform, it can be found, read, and shared by anyone with an internet connection anywhere in the world, so it stands to reason that if it’s something you would have a problem with anyone seeing, it shouldn’t be posted in the first place.
If your business posts a lot of giveaways, you’ll be known as the business that does giveaways. It’s the same if you post helpful content, links to charities, pictures from followers and fans, and it’s the same if you post content that is unhelpful, unnecessary, and just plain bad. Define the image you want your business to have, and refer to that image when building social media campaigns, and interacting with others. You are what you publish, so publish content that accurately reflects how you want your followers to see you.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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