Yes, you want to get your content out to as many people as possible, and yes, the more people that see your content, the better, but that doesn’t mean that all audiences deserve the same amount of your attention. The phrase ‘target audience’ exists for a reason. These are the people that will care more than the average person about what you have to say, and help drive that message through the right channels to other people that will care about it as well. Remember, not everyone is your customer
If you open a coffee place that has free Wi-Fi and college student discounts, and you print 100 flyers, what kind of distribution do you think would give the best results? Would it be to hand out 50 flyers around town, and 50 at the local university, or 20 around town, and 80 at the local university? Know your target audience in any situation, and you’re guaranteed to drive your product or service in the right direction.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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