Kill Your Ideas, test test, test. Break your own system. Twice, always.
No matter how foolproof a business idea seems, do a test run. Always. Why?
There will be something that you miss, or overlook in the planning stage. Trust me. Say you have an app that sells t-shirts, and you decide to run a campaign where users get 25% off a t-shirt if they use special coupons. Sounds simple, right? What could go wrong?
You can’t wait to get it up and running, so you do right away. The special is announced and launched in a few hours, and then you realize your mistake. Users were able to use four coupons on a single t-shirt and get it free, because you forgot to add a limit of one coupon per purchase. This is something you would have caught in testing, and you wouldn’t have had to essentially give away all those t-shirts. Always try to kill your ideas, and if you can’t, well then maybe you’ve got a good one.
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