Everyone wants a piece of the content marketing pie, and there is a reason why. If your content doesn’t seem to be making as much of as splash as you’d hoped, the content itself might not be the problem. A lot of times, people assume that good content is all it takes to get noticed, and that the greater the content they produce, the better results they will have. Following that logic, it would seem like better content marketing would equal producing even more great content, but this is not necessarily so.
Your content is like a passenger, your distribution methods are the vehicle, and the audience the destination. No matter how many passengers you send to a destination, if you send them all in the wrong vehicle, they’ll never get there. It’s up to you, to place your content on the right platform, in the right place, at the right time, where your target audience is active and listening, in order to get the best level of exposure you possibly can.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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