The Headlines You Need
Writing headlines is one of the biggest challenges when it comes to posting content. You want to make sure that your potential audience knows exactly what they’re getting, and you want to make it sound engaging and interesting enough for them to click on. There is even more pressure when posting links on social sites with feeds and timelines that are constantly being updated, as you’re competing with hundreds, if not thousands of other content producers at any given time for a few seconds of attention.
And that’s a key phrase right there – you’re only competing for a few seconds of attention. When most readers scan links and articles, their eyes can stay on a part of the page for as little as a fraction of a second, and it’s up to you to make sure you’re grabbed them before they look away. The shorter, more precise, and to the point your headlines are, the better your chances. Make sure to use keywords that jump out, because in this case, less really is more.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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