Using Your Content to Guide Buyers
If the content that you produce is geared towards helping you source customers, then you should be familiar with the buying cycle. The buying cycle is the process that every potential buyer goes through when deciding whether to spend, and in it’s simplest form, can be broken down into four steps. It is up to you to make sure that each of these steps is clearly defined and easily understood, no matter which platform you choose to carry your content.
The first step in the buying cycle is discovery. This is where you want to set yourself apart; producing great content that gets buyers to your site, and shows them you are relevant, useful, and trustworthy. This is how you will get them to take the next steps – consideration, deciding to do business with you, and then ultimately, advocating for your services and helping to widen your reach. If your content doesn’t clearly demonstrate just what a customer can expect, then you’ve lost your chance to guide them through your buying cycle.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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