Why Make Your Content Conversational
What are the three most memorable pieces of content that you remember seeing all year? What is something that they had in common? Were they all written on the same topic? Probably not. Were they written by the same people? I doubt it. Perhaps they were on the same websites? Not likely, but even if they were, is that the reason why they became so memorable?
Yes, content becomes popular when it is shocking, strange, or unexpected, but what gives it staying power, and what makes it memorable, is when it is something that was talked about for a while. Staying power comes from conversation, when people are split down the middle on one of two sides, or one of three, or however many – when people have strong opinions on that content, and want to talk about it, share it, and get more people in on the conversation. Don’t be afraid to take a drastic stand, or write an unpopular opinion, because if you can get a conversation going, you can’t lose.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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