You’ll Never Be as Convincing as…
If you’ve ever felt the frustration of trying to convince a person of something, a person that absolutely refused to budge from their position, then you’ll know that no amount of fancy words or gesturing can change a person’s mind if they’re determined to see things from a particular point of view. In the same way, if your target audience, or an established customer, believes that a particular product, service, or way of having things done is better, whether it be based on a past experience, or nothing more than a feeling, you shouldn’t be hard pressed to change their mind.
What you should focus on instead, is provide information. Give your customers access to statistics, studies, demonstrations, and any other kind of proof, and hope for the best, because at the end of the day, try as you might, you’ll never be as good at convincing your customers as they are at convincing themselves.
Let Us Point You In The Right Direction (After all, we live up to our name!)
Most businesses know that they probably need some sort of social media profile – maybe a Twitter page for their business. Few people, realize the difference between merely existing on Twitter and truly leveraging the power that social media offers.
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