Make sure you know what’s working.
You’ve spent years building a following, panning for likes and creating posts to entice your customers, but you don’t actually own any of it. Facebook does. And Facebook is a bit of a black box. In 2013, it began to drive down the natural reach of pages, forcing businesses to pay to “boost” posts to the fans they had previously been hitting for free.
Watch the Live feed, and get the strategies.